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Keyword Research That Works

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Blue Ocean Index

You probably already know that on the internet, keywords are terms or words that relate to particular topics.  Keyword research will involve various aspects, such as finding sales oriented keywords or driving maximum qualified users to increase online sales.

Keyword research is the first step towards a successful search engine optimization campaign. You have to be very careful when selecting keywords, as it can be very tricky to select targeted keywords for a website.  The selection of keywords should always be based on relevance to various aspects of your business such as product names, services, brands, or other related terms.  Often people forget about targeting geographical terms when they have global presence.

When doing keyword research, do a thorough market research analysis to find the best keywords, and find out what keywords are targeted by competitors who are doing well in marketing on the internet. You’re looking for high search / low competition terms. You want to fish in the “blue ocean” – not where everyone else is already fishing.

The first step in finding the best keywords is to make a list of the products, topics, and services that you offer.  You can also make good use of your website logs to know which keywords have brought you the traffic in the past.  Be sure to select keywords that clearly define your business and products to drive traffic from the search engines.  There are some websites which get high levels of traffic through general keywords although they might not end up being sales.

Today, anyone who uses  search engines is aware of how they work for searching products and services on the Internet.  Users always look for the better products, locations, etc.  Therefore, you should cover all terms for each – products, locations, and other . There are numerous tools available which will help you identify keywords that are suitable for search engines.  The challenge here, is to determine which keyword is the best to generate traffic.

I myself use the Google Adwords keyword tool.  Once I’ve performed a little keyword research and come up with a handful of juicy terms, I paste them into a spreadsheet along with the number of global monthly searches with the number of search results for that term. Then I use the Google search engine to find out how many results there are for each search term; I use quotation marks around the term to narrow the search. I enter these results into my spreadsheet, and I do a little calculation. By dividing the number of results by the number of searches, I come up with what I call my Blue Ocean Index – a percentage that indicates how competitive the term is. (Yep, you heard it hear first – that’s my own lingo.)

In most cases, the Blue Ocean Index is below 30%, and that means there’s a lot of competition. If you can find terms that are close to 100%, you can rule the niche. That means there are almost as many people looking for your term as there are people catering to them. What happens if your chosen term has a Blue Ocean Index of greater than 100%? Well… be sure to send me a postcard from your tropical island resort. With a little effort, you can pack a bag and take your laptop to the beach. See you there!

For more insider tips and tricks like this one, check out http://www.eCommerceGal.com/blog.


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